Lacoste Moon

The values that inspired René in his life are those that focus on others, fair play and generosity. This is the story of a daring player whose tenacity saw him nicknamed “the crocodile.” This symbol then became his logo – the very first to be displayed on clothing – and went on to gain worldwide recognition. This is the story of friendship and teamwork: a spirit of cooperation that continues today in the brand’s collaborations with leading artists and designers. Last but not least, this is the story of the women in his life: his wife Simone Thion de la Chaume and Suzanne Lenglen, his friend, winning women who were just as determined, free thinking and elegant as him.

In 1933, he founded Lacoste with André Gillier, which became the first brand to feature a logo on its clothing.

As a true visionary, he patented a shock absorber inserted between the strings on rackets in 1960, followed by a steel racket in 1963 that went on to win 46 Grand Slam titles between 1966 and 1978!

“Inventor! If I had to put a profession on my business card, that is what I would write. I have invented my whole life.”

Lacoste became the official sponsor of Roland-Garros. The brand and the iconic tennis stadium have maintained a unique relationship since 1927, as the construction of the ground was launched after René Lacoste and the “Four Musketeers” of French tennis won the Davis Cup in the United States.

Novak Djokovic: a free-spirited crocodile

Novak Djokovic, world no. 1 and one of the most revered players in the History of tennis, is appointed brand ambassador of Lacoste. He epitomizes elegance, audacity and tenacity.

Young tennis prodigy, Daniil Medvedev, is named a Lacoste brand ambassador. Recognised as an amazing tactician, Daniil has crafted a unique and puzzling style of gameplay. The Russian will become one of the special crocodiles in the Lacoste history.